Amber-Jade Bernard Unit 1

Propp (character types)- Vladimir Propp was a Russian and soviet formalist and scholar He analysed the plot components of Russian folk tales to identify their basic narrative elements. He looked at one hundred folk tales and came to the conclusion that they were all made up of 31 plot elements, which he called functions. He also found that despite the large number of characters which appeared in the folk tales, there were only 8 character types The villain The helper The princess or prize The father The donor The Hero The false hero The dispatcher Todrov: Equilibrium Equilibrium Disruption of Equilibrium by an event A realisation that the disruption has happened An attempt to repair the damage of disruption A restoration of equilibrium Binary opposites Key Terms Verisimilitude How real the world of the story appears to the audience- is it believable, for example. Diegesis/ diegetic world The world in which films take place.

Independent film An Independent film is a film made outside of the hollywood studio system. The major hollywood film studios are often referred to as 'The Big Six' these command a significant market share and the budgets tend to be much bigger than those of an independent film. 'The big six' are: Paramount Warner brothers 20th century fox Universal Columbia Walt Disney Get Out Director: Jprdan peele Stars: Daniel kaluuya Allison williams Production companies: Blumhouse QC, Monkeypaw Distributed by universal First look deal A first look deal is any contract containing a clause granting pre-emtion right, right of first refusal, or right of first offer, to another party, who then is giving the first opportunity to buy outright, co-own, invest on, licence etc. Something that is newly coming into existence or on the market for the first time or after an absence such as intellectual property (manuscript, musical composition , invention, artwork,

Nowadays companies can also exhibit their films via an enlivened on demand (VoD) services such as Netflix and youtube Disney owns the disney channel (TV) but also disney life a video on demand allowing it to compete with the likes of Netflix. Joint ventures Not all films have this luxury through, so independent companies (i.e. those free from the control of a conglomerate ) may undertake a joint venture- this is when one media company works for another on a project mutually beneficial for both parties Advantages Both companies get brand recognitionIndependent companies get more money for the project Independent companies get more money for the project Profit means expansion Disadvantages Company giving additional funds could potentially have a higher percentage of control than whats fair--- Company could take a higher postage of profit Cinema and marketing Paid youtube feature link Billboard Bus advertising Social media- Instagram snapc

Questionnaires Market research Interviews BARB Using online research Research: Broadly research can be divided into two categories Primary research (GET THE INFORMATION YOURSELF) Secondary research(USE OTHER SOURCES) Qualitative and Quantitive Qualitative- Typically descriptive, in depth data used to find out how people think about a given product Questions that allow people to write extended responses. This type of data can use to identify likes and dislikes, trends etc This type of questioning is typically open ended Quantitative - Data that can be measured numerically (e.g. the number of people who watch a given television show). closed questions Typically in the yes/no tick this box form of responses These can easily be transformed into graphs One common example is the likert scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree' Methods of conducting market

Mainstream vs niche Mainstream- an audience that consumes a product that appeals to a wide range of groups and cultures Niche- The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile. Narrowcasting- Aiming programmes at specific and specialised audiences as opposed to broadcasting to mass audiences Chris Anderson: The long tail theory. BARB Data BARB stands for Broadcasters Audience Research Board. They collect viewing figures for all major UK broadcasters such as BBC, ITV, SKY. Demographics In which media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests and lifestyle choices. Psychographics Profiling of audiences based on personal beliefs, values and lifestyle NRS- National Readership Survey Uses and Gratification

Advertising-  Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks or via  product placement. Advertising could be considered in two main ways Traditional Posters sponsorship e.g football stadiums magazines newspapers flyers radio billboard TV business cards Digital advertising social media (sponsored ads on Instagram) website pop up ads display ads video ads native advertising search engine marketing Above the line advertising-  Where mass media is used to promote brands. These conventional media such as television and radio advertising, print and the internet Distribution-  How a product or brand reaches an audience                         Its marketing and promotion Web 2.0 and technological convergence Technological convergence - allows audiences to access media content from multiple platforms on one device. It involves the coming toget

BBC We pay a TV license to fund the BBC Public service Broadcasting PSB means that programs are made for the public. There are no advertisements.Public service broadcasters generally transmit programming that aims to improve society by informing viewers. public service broadcasters also strive to entertain their viewers. The BBC is a good example of a Public service broadcaster Remit---the responsibility of a programme             BBC remit- to enrich peoples lives with programmes and services that inform educate and entertain. To reflect the UK, its culture and values to the world. Funding 75% of the BBC's funding comes from the license fee (currently costs £154.50 for a colour and £50.50 for a black and white TV license) The remaining income comes from commercial activities such as worldwide sales of its programmes publications such as radio times good food etc. Structure of the BBC The BBC is a cross media organisation one of the largest in europe. Thi