Fim Advertising

Nowadays companies can also exhibit their films via an enlivened on demand (VoD) services such as Netflix and youtube

Disney owns the disney channel (TV) but also disney life a video on demand allowing it to compete with the likes of Netflix.

Joint ventures

Not all films have this luxury through, so independent companies (i.e. those free from the control of a conglomerate ) may undertake a joint venture- this is when one media company works for another on a project mutually beneficial for both parties

Advantages

• Both companies get brand recognitionIndependent companies get more money for the project
• Independent companies get more money for the project
• Profit means expansion

Disadvantages

• Company giving additional funds could potentially have a higher percentage of control than whats fair--- Company could take a higher postage of profit

Cinema and marketing

Paid youtube feature link

Billboard

Bus advertising

Social media- Instagram snapchat

Tv trailers

word of mouth

Film magazines
Print reviews

Imdb.com

Free newspapers/ magazines

Frozen case study

Marketing and distribution

Frozen was released in November 2013 A disney animated film it had an estimate budget of $150,000,000 and went on to gross $1,276480000 worldwide

Traditional print advertising

Note that the original posters focus on olaf as the central characterUsing the false undersell

This billboard shows the same as they are portraying Olaf is the main character to make the kids go and see it

The frozen DVD cover then has the main focus on the princesses as people have now seen the film so they can reveal what the film is really about





False undersell: This means when people sell their product in a different way in order to attract the target audience. For example in frozen the teaser trailer uses olaf in a comical scene with the reindeer sven chasing after the carrot olafs nose. Children will see this and think its funny and the film will be a comical film about this snowman. However when they get to the film they realise that this film is about two sisters which one is becoming  queen and the other is a princess and they find out about the magic powers she has which turns things into ice etc. They realise that olaf is not the main character at all but these princesses are so it makes children think the film is better and parents enjoy it even more. This will make reviews sky high and then the word of how good it is goes round bringing in more profit.



Frozen's teaser trailer was targeted towards young children they used the humour of a talking snowman to lure them and their parents in to watch the film. They then had a film that was better than expected which was then passed around to other parents who took their kids which the word of mouth made people go and see the film.