TV Ownership
BBC
We pay a TV license to fund the BBC
Public service Broadcasting
PSB means that programs are made for the public.
There are no advertisements.Public service broadcasters generally transmit programming that aims to improve society by informing viewers.
public service broadcasters also strive to entertain their viewers.
The BBC is a good example of a Public service broadcaster
Remit---the responsibility of a programme
BBC remit- to enrich peoples lives with programmes and services that inform educate and entertain.
To reflect the UK, its culture and values to the world.
Funding
75% of the BBC's funding comes from the license fee (currently costs £154.50 for a colour and £50.50 for a black and white TV license)
The remaining income comes from commercial activities such as worldwide sales of its programmes publications such as radio times good food etc.
Structure of the BBC
The BBC is a cross media organisation one of the largest in europe.
This means It is vertically and horizontally integrated.
Vertical integration- in which a media company has the ability to control the production, distribution, and exchange (consumption) of a product.
Horizontal intergration- in which a media company has a number of subsidiary companies that are used to support the marketing of its products.
Synergy
Companies that are both vertically and horizontally integrated are able to create synergy across their output
This means they are able to promote their output- for example, doctor who- in an efficient and profitable manner, whilst at the same time creating a reconisable brand.
So, doctor who can be advertised across a range of different media horizontal integration.
Online and social media services- Through the bbd website and twitter feed
Print media and print advertising- Through the radio times magazine publications
TV channels- The show can be advertised across the different channels (BBC 1,2,3,4)
Merchandise- A range of doctor who merchandise to buy such as lunch boxes water bottles stationary
ITV
Remit of ITV
Launched in 1955, it is the oldest commercial network in the UK
It was established in order to provide competition to BBC Television (established 1932)
It currently enjoys 47.6% largest share of the UK Tv advertising market
21.7% Share of viewing for the ITV family in 2017
21M registered users of the ITV Hub.
The aim of commercial stations (itv 5 and sky) is to provide popular shows that attract an audience- therefore leading to higher prices when advertising is sold.
All commercials terrestrial stations (ITV and 5) Are funded by advertisements
We pay a TV license to fund the BBC
Public service Broadcasting
PSB means that programs are made for the public.
There are no advertisements.Public service broadcasters generally transmit programming that aims to improve society by informing viewers.
public service broadcasters also strive to entertain their viewers.
The BBC is a good example of a Public service broadcaster
Remit---the responsibility of a programme
BBC remit- to enrich peoples lives with programmes and services that inform educate and entertain.
To reflect the UK, its culture and values to the world.
Funding
75% of the BBC's funding comes from the license fee (currently costs £154.50 for a colour and £50.50 for a black and white TV license)
The remaining income comes from commercial activities such as worldwide sales of its programmes publications such as radio times good food etc.
Structure of the BBC
The BBC is a cross media organisation one of the largest in europe.
This means It is vertically and horizontally integrated.
Vertical integration- in which a media company has the ability to control the production, distribution, and exchange (consumption) of a product.
Horizontal intergration- in which a media company has a number of subsidiary companies that are used to support the marketing of its products.
Synergy
Companies that are both vertically and horizontally integrated are able to create synergy across their output
This means they are able to promote their output- for example, doctor who- in an efficient and profitable manner, whilst at the same time creating a reconisable brand.
So, doctor who can be advertised across a range of different media horizontal integration.
Online and social media services- Through the bbd website and twitter feed
Print media and print advertising- Through the radio times magazine publications
TV channels- The show can be advertised across the different channels (BBC 1,2,3,4)
Merchandise- A range of doctor who merchandise to buy such as lunch boxes water bottles stationary
ITV
Remit of ITV
Launched in 1955, it is the oldest commercial network in the UK
It was established in order to provide competition to BBC Television (established 1932)
It currently enjoys 47.6% largest share of the UK Tv advertising market
21.7% Share of viewing for the ITV family in 2017
21M registered users of the ITV Hub.
The aim of commercial stations (itv 5 and sky) is to provide popular shows that attract an audience- therefore leading to higher prices when advertising is sold.
All commercials terrestrial stations (ITV and 5) Are funded by advertisements
Excellent notes, Amber.
ReplyDeleteWell done.
Mr Boon