TV audience

Mainstream vs niche

Mainstream- an audience that consumes a product that appeals to a wide range of groups and cultures

Niche- The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile.

Narrowcasting- Aiming programmes at specific and specialised audiences as opposed to broadcasting to mass audiences

Chris Anderson: The long tail theory.








BARB Data
BARB stands for Broadcasters Audience Research Board. They collect viewing figures for all major UK broadcasters such as BBC, ITV, SKY.


Demographics
In which media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests and lifestyle choices.

Psychographics
Profiling of audiences based on personal beliefs, values and lifestyle

NRS- National Readership Survey





Uses and Gratifications (Blumer&Katz)

The uses and gratification theory assumes audiences actively seek out media to satisfy individual needs.

The uses and gratifications theory looks to answer three questions
  1. What do people do with the media
  2. What are their underlying motives for using said media?
  3. What are the pros and cons of this individual media use
Why/ How do we consume media?




  • Information
  • Personal identity
  • Integration and social interaction (personal relationships)
  • Entertainment
  • Education
  • Escapism


    • Information
    Finding out about relevant events and conditions in immediate surroundings, society and the world

    Seeking advice on pratcicle matters or opinion and decision choices

    Satisfying curiosity and genereal interest

    learning; self educating

    Gaining a sense of security through knowledge 


    Personal identity
    Finding reinforcement for personal value

    Finding models of behaviour

    Identify with valued others (in the media)

    Gaining insight into oneself 

    Entertainment
    Escapism, or being diverted from problems

    relaxing

    filling time

    emotional release

    sexual gratification
    Integration and social interaction (personal relationships)
    Gaining insight into the circumstances of others; social empathy
    Identifying with others and gaining a sense of belonging
    Finding a basis for conversation and social integration (water cooler effect)
    Having a substitute for real life companionship


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