TV advertising
Advertising- Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks or via product placement.
Advertising could be considered in two main ways
Traditional
Posters
sponsorship e.g football stadiums
magazines
newspapers
flyers
radio
billboard
TV
business cards
Digital advertising
social media (sponsored ads on Instagram)
website
pop up ads
display ads
video ads
native advertising
search engine marketing
Above the line advertising- Where mass media is used to promote brands. These conventional media such as television and radio advertising, print and the internet
Distribution- How a product or brand reaches an audience
Its marketing and promotion
Web 2.0 and technological convergence
Technological convergence- allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.
A black box is a device that supplies us with all of our informational and media requirements (e.g. smartphone)
Web 2.0
the dot.com boom (1998-2001) was a huge rise in the number of internet based companies
there was a shift from web 1.0 to web 2.0
it was the possibility of staying online and interacting online which really changed things
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
i pod shuffle2008
i pod nano2008
wii-2008
nintendo ds-2008
iPod touch2008
Xbox-2010
samsung galaxy s3 mini-2013
i phone 6s-2016
Impact of online distribution
Music na d television can now be downloaded streamed or simulcasted( at the click of a button- without ever having to leave your armchair it is available whenever wherever
Simulcasting- when a media product is broadcast both online and via a traditional medium at the same time. In television terms it could refer to programme being broadcast on two different channels (such as french open tennis tournament)
Narrowcast channels
television channels that disripute special interest (niche) content.
Bellow the line advertising
The distribution of pamphlets stickers promotion etc. At the point of sales
Advertising could be considered in two main ways
Traditional
Posters
sponsorship e.g football stadiums
magazines
newspapers
flyers
radio
billboard
TV
business cards
Digital advertising
social media (sponsored ads on Instagram)
website
pop up ads
display ads
video ads
native advertising
search engine marketing
Above the line advertising- Where mass media is used to promote brands. These conventional media such as television and radio advertising, print and the internet
Distribution- How a product or brand reaches an audience
Its marketing and promotion
Web 2.0 and technological convergence
Technological convergence- allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.
A black box is a device that supplies us with all of our informational and media requirements (e.g. smartphone)
Web 2.0
the dot.com boom (1998-2001) was a huge rise in the number of internet based companies
there was a shift from web 1.0 to web 2.0
it was the possibility of staying online and interacting online which really changed things
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
i pod shuffle2008
i pod nano2008
wii-2008
nintendo ds-2008
iPod touch2008
Xbox-2010
samsung galaxy s3 mini-2013
i phone 6s-2016
Impact of online distribution
Music na d television can now be downloaded streamed or simulcasted( at the click of a button- without ever having to leave your armchair it is available whenever wherever
Simulcasting- when a media product is broadcast both online and via a traditional medium at the same time. In television terms it could refer to programme being broadcast on two different channels (such as french open tennis tournament)
Narrowcast channels
television channels that disripute special interest (niche) content.
Bellow the line advertising
The distribution of pamphlets stickers promotion etc. At the point of sales
Excellent notes.
ReplyDeleteMr Boon