TV research data
Questionnaires
Market research
Interviews
BARB
Using online research
Research:
Broadly research can be divided into two categories
Qualitative and Quantitive
Qualitative- Typically descriptive, in depth data used to find out how people think about a given product
Questions that allow people to write extended responses. This type of data can use to identify likes and dislikes, trends etc
This type of questioning is typically open ended
Quantitative- Data that can be measured numerically (e.g. the number of people who watch a given television show).
closed questions Typically in the yes/no tick this box form of responses
These can easily be transformed into graphs
One common example is the likert scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'
Methods of conducting market research
Interviews
Online surveys
focus groups
A group assembles to talk to about a product before it launched
Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product
Likewise, market possibilities might be identified for existing brands to expand- through a spin-off for example
Qualitative questions
Quantitative
Market research
Interviews
BARB
Using online research
Research:
Broadly research can be divided into two categories
- Primary research (GET THE INFORMATION YOURSELF)
- Secondary research(USE OTHER SOURCES)
Qualitative and Quantitive
Qualitative- Typically descriptive, in depth data used to find out how people think about a given product
Questions that allow people to write extended responses. This type of data can use to identify likes and dislikes, trends etc
This type of questioning is typically open ended
Quantitative- Data that can be measured numerically (e.g. the number of people who watch a given television show).
closed questions Typically in the yes/no tick this box form of responses
These can easily be transformed into graphs
One common example is the likert scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'
Methods of conducting market research
Interviews
Online surveys
focus groups
A group assembles to talk to about a product before it launched
Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product
Likewise, market possibilities might be identified for existing brands to expand- through a spin-off for example
Qualitative questions
- What was your favourite part of the show and why?
- Is there anything you would change and why?
- Do you often watch Tv in the evening and if you do state why?
- Why do you watch tv?
- if there is another series of this show will you watch it? if so state why
- How can we make this show better?
- what makes this talent show better than other talent shows you have seen?
Quantitative
- On a scale of 1-10 how much did you enjoy the show?
- is there anything you would change? yes or no?
- Do you watch tv for entertainment? yes or no?
- how many hours do you watch tv every day? 0-1, 1-2, 2-3, 3-4 5-6 6+
- How old are you? 10-15, 16-21, 22-27, 28-33, 34-39, 40-45, 45-50, 51+
- How do you consume media? TV, Computer, Phone, i pad, i pod
- where do you watch the most tv? (Netflix, amazon prime BBC)
Quantitative questions need a bit of work. At present, 4 is vague and not detailed enough; 5 and 6 are not quantitative as they have no options.
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Target met
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