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Revision

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1 mark= 1.5 mins 80 marks 120 mins We need to know Readership The sun and daily mail Tablets and broadsheets Content and justification 4 newspapers Listenership on radio Trends and patterns Conglomerate (disney) Ownership (bbc) Public service broadcaster independant company production techniques (get out) Demographic (frozen or call of duty or get out) Traditional advertising through online technology (social media websites) Distribution channels positive and negative media effects (Call of duty) Passive-(hypodermic needle theory) Active-David Gauntlet David gauntlet (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking psychological problems into consideration. Gauntlett argues rather for active audience theory Public service broadcasting The BBC is a good example of a PSB Remit-
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Video games: Call of Duty

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Call of Duty Ownership Franchising Activision also franchises the  Call of Duty  brand to a number of different companies. Merchandise includes action figures, comic books and card games.                                                            Marketing and Distribution They use  billboards  to make fans feel more physically connected and involved on the ground with the CoD community Digital advertisement- Live streamed the game on the website,  Facebook  page,  Instagram,  twitter. On the same day, five billboards will go up in New York City, Los Angeles, London and Paris. There are unique codes hidden on the billboards for fans to find. The gamers can then piece the codes together and unlock them on a websiteWhen the codes are cracked, gamers can unlock exclusive content related to “WWII” that cannot be obtained anywhere else. QR codes which is a Combination traditional-digital advertising Reveal trailer Ex
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Radio/ Heart Fm

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Radio Platforms Apps- Tune-in Radio Online web players Radio-FM, AM Podcasts- Visual/ Audio DAB- Presets- Automatically locate stations Where? Car Radio Alexa Black box Tv Online Heart Fm Heart is the UKs most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. Heart Targets 25-44 year olds reaching 9.7 million listeners every week. Ownership Heart is a radio network of 22 stations owned by global 19 of hearts 22 channels are owned by global. the other three- heart Hertfordshire, North wales and Yorkshire- are owned by communicorp and operated under a franchise agreement. Advertisement Above the line tradition advertisement The informal language (Robin and Adele) Helps build up a relationship with the audience so they will listen to the station. The popping colours help the billboard stand out and the colour links to being a heart and love much like the radio station being lov
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Newspapers

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Tabloids The sun (Daily Mail) (Metro) The Mirror Daily Star The express Broadsheets Financial times The guardian The telegraph The independent Evening standard The Independent The last edition of the independent was published on Saturday 26th march 2016, leaving only its digital edition. Marketing and distribution The sun distributes themselves through physical copies whereas the independent distributes themselves through digital copies. The independent have an app that they use in order for people to access the stories. Image takes up all the front cover which is a denotation to the independent which has a smaller image on the front surrounded by words. The sun also uses a pun on the front cover 'and of hope and glory' Referring to andy Murray winning Wimbledon but contorting it with land of hope and glory. However if this was on the independent they would use 'murray wins Wimbledon' this shows the sun is trying to be more
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Kerrang! Readership

Market Possibilities: The way in which institutions believe their brand or product can expand into another medium as a cross media product or spin off Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a product or brand The target age of Kerrang! is 15-24 giving a mean of 19.5 years old. The gender ratio is fairly equal, Surprisingly showing 41% of the audience is female, the other 59% male. Kern targets the C2, D and E profiles
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Kerrang! Textual Analysis

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The front cover of Kerrang! magazine uses mid shot to close up images of the artists all cut out onto a coloured background. This creates an edgy and confrontational ambiance. This fits with the codes and conventions of the genre because heavy metal as it has a hell raising theme to it so having images that make the artist look as if they are causing trouble.
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Kerrang! Advertising

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Digital Traditional- Print, radio, Tv Above/ bellow the line Cross media Synergy                                   Kerrang has shifted from a weekly magazine to monthly as of 2017 Advertising on youtube is through their channel. They have got links to their social media and their website to help raise awareness of their magazine. They also have an about section that explains whet their magazine is about and what is included. They also include playlists of the type of music that their magazine is based around. The first thing that appears when you search kerrang! on google is their personal website and then its their twitter and then two magazine subscription websites. This means they are always the most popular searches when people look for them Pinned tweet is the weekly issue
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