Radio/ Heart Fm

Radio Platforms
  • Apps- Tune-in Radio
  • Online web players
  • Radio-FM, AM
  • Podcasts- Visual/ Audio
  • DAB- Presets- Automatically locate stations
Where?
  • Car Radio
  • Alexa
  • Black box
  • Tv
  • Online

Heart Fm
Heart is the UKs most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. Heart Targets 25-44 year olds reaching 9.7 million listeners every week.

Ownership
Heart is a radio network of 22 stations owned by global
19 of hearts 22 channels are owned by global. the other three- heart Hertfordshire, North wales and Yorkshire- are owned by communicorp and operated under a franchise agreement.

Advertisement
Above the line tradition advertisement

Image result for Heart Fm billboard

The informal language (Robin and Adele) Helps build up a relationship with the audience so they will listen to the station. The popping colours help the billboard stand out and the colour links to being a heart and love much like the radio station being loving.
Textual analysis
Jingles
A jingle is a short slogan, verse or tune designed to be easily remembered and is especially used in advertising.

These add to a products overall brand identity- the elements that distinguish it for the consumer

Mode of address
The way in which a media product speaks to or attracts its audience.

Sound motif
A sound effect or combination of sound effects associated wit a particular setting, situation, character or idea.

Ident
A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

The presenters address the audience in an informal way to act as if their all friends to anchor the audience in to this friendly radio show.  They feature slots such as phone ins so the members of public can share their anecdotes. They also use first names to add to the informal mode of address. Lots of laughter on air portraying the happy mood of the radio station to brighten up peoples days.


RAJAR
Radio Joint Audience Research






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