Kerrang! Readership

Market Possibilities: The way in which institutions believe their brand or product can expand into another medium as a cross media product or spin off

Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a product or brand

The target age of Kerrang! is 15-24 giving a mean of 19.5 years old. The gender ratio is fairly equal, Surprisingly showing 41% of the audience is female, the other 59% male.

Kern targets the C2, D and E profiles

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