Revision
1 mark= 1.5 mins
80 marks
120 mins
We need to know
Readership
The sun and daily mail
Tablets and broadsheets
Content and justification
4 newspapers
Listenership on radio
Trends and patterns
Conglomerate (disney)
Ownership (bbc)
Public service broadcaster
independant company
production techniques (get out)
Demographic (frozen or call of duty or get out)
Traditional advertising through online technology (social media websites)
Distribution channels
positive and negative media effects (Call of duty)
Passive-(hypodermic needle theory)
Active-David Gauntlet
David gauntlet (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking psychological problems into consideration.
Gauntlett argues rather for active audience theory
Public service broadcasting
The BBC is a good example of a PSB
Remit- the responsibility of a programme
BBC remit- to enrich peoples lives with programmes and services that inform educate and entertain
to reflect the UK its cultures and values to the world
Vertice and horizontal integration
Vertical integration
In which a media company has the ability to control the production, distribution and exchange (consumption) of a product.
Horizontal integration
In which a media company has a number os subsidiary companies that are used to support the marketing of its products
Comercial television
The aim of commercial stations (ITV 5 AND SKY) is to provide popular shows that attract an audience therefore leading to higher prices when advertising is sold
Regulatory bodies
BBFC (film)
iIPSO(independent press standards organisation)
ASA (Advertising standards authority)
OFCOM (TV)
PEGI (Pan European Games Information)
Marketing and distribution
Advertising
Traditional advertising (posters radio tv billboard )
Digital advertising (social media you tube)
Above the line advertising (targeting a mass audience)
Below the line advertising (targeting a niche audience)
Technological convergence (All media coming together on one device)
Black box (Computers, smart phone etc)
Simulcasting (going on all channel simultaneously)
Narrowcast channel (Anderson long tail theory)
Online distribution
Music and television can now be downloaded streamed or simulcasted at the click of a button- without even having to leave your armchair. It is available whenever wherever.
Netflix vs Blockbuster
Film case study (frozen)
Blumer and Katz (uses and gratifications)
The audience wants to
be informed or educated
identify with characters of the situation in the media environment
simple entertainment
enhance social media
escape from the stresses of daily life
80 marks
120 mins
We need to know
Readership
The sun and daily mail
Tablets and broadsheets
Content and justification
4 newspapers
Listenership on radio
Trends and patterns
Conglomerate (disney)
Ownership (bbc)
Public service broadcaster
independant company
production techniques (get out)
Demographic (frozen or call of duty or get out)
Traditional advertising through online technology (social media websites)
Distribution channels
positive and negative media effects (Call of duty)
Passive-(hypodermic needle theory)
Active-David Gauntlet
David gauntlet (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking psychological problems into consideration.
Gauntlett argues rather for active audience theory
Public service broadcasting
The BBC is a good example of a PSB
Remit- the responsibility of a programme
BBC remit- to enrich peoples lives with programmes and services that inform educate and entertain
to reflect the UK its cultures and values to the world
Vertice and horizontal integration
Vertical integration
In which a media company has the ability to control the production, distribution and exchange (consumption) of a product.
Horizontal integration
In which a media company has a number os subsidiary companies that are used to support the marketing of its products
Comercial television
The aim of commercial stations (ITV 5 AND SKY) is to provide popular shows that attract an audience therefore leading to higher prices when advertising is sold
Regulatory bodies
BBFC (film)
iIPSO(independent press standards organisation)
ASA (Advertising standards authority)
OFCOM (TV)
PEGI (Pan European Games Information)
Marketing and distribution
Advertising
Traditional advertising (posters radio tv billboard )
Digital advertising (social media you tube)
Above the line advertising (targeting a mass audience)
Below the line advertising (targeting a niche audience)
Technological convergence (All media coming together on one device)
Black box (Computers, smart phone etc)
Simulcasting (going on all channel simultaneously)
Narrowcast channel (Anderson long tail theory)
Online distribution
Music and television can now be downloaded streamed or simulcasted at the click of a button- without even having to leave your armchair. It is available whenever wherever.
Netflix vs Blockbuster
Film case study (frozen)
Blumer and Katz (uses and gratifications)
The audience wants to
be informed or educated
identify with characters of the situation in the media environment
simple entertainment
enhance social media
escape from the stresses of daily life
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