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Showing posts from March, 2019

Radio/ Heart Fm

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Radio Platforms Apps- Tune-in Radio Online web players Radio-FM, AM Podcasts- Visual/ Audio DAB- Presets- Automatically locate stations Where? Car Radio Alexa Black box Tv Online Heart Fm Heart is the UKs most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. Heart Targets 25-44 year olds reaching 9.7 million listeners every week. Ownership Heart is a radio network of 22 stations owned by global 19 of hearts 22 channels are owned by global. the other three- heart Hertfordshire, North wales and Yorkshire- are owned by communicorp and operated under a franchise agreement. Advertisement Above the line tradition advertisement The informal language (Robin and Adele) Helps build up a relationship with the audience so they will listen to the station. The popping colours help the billboard stand out and the colour links to being a heart and love much like the radio station being lov

Newspapers

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Tabloids The sun (Daily Mail) (Metro) The Mirror Daily Star The express Broadsheets Financial times The guardian The telegraph The independent Evening standard The Independent The last edition of the independent was published on Saturday 26th march 2016, leaving only its digital edition. Marketing and distribution The sun distributes themselves through physical copies whereas the independent distributes themselves through digital copies. The independent have an app that they use in order for people to access the stories. Image takes up all the front cover which is a denotation to the independent which has a smaller image on the front surrounded by words. The sun also uses a pun on the front cover 'and of hope and glory' Referring to andy Murray winning Wimbledon but contorting it with land of hope and glory. However if this was on the independent they would use 'murray wins Wimbledon' this shows the sun is trying to be more

Kerrang! Readership

Market Possibilities: The way in which institutions believe their brand or product can expand into another medium as a cross media product or spin off Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a product or brand The target age of Kerrang! is 15-24 giving a mean of 19.5 years old. The gender ratio is fairly equal, Surprisingly showing 41% of the audience is female, the other 59% male. Kern targets the C2, D and E profiles

Kerrang! Textual Analysis

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The front cover of Kerrang! magazine uses mid shot to close up images of the artists all cut out onto a coloured background. This creates an edgy and confrontational ambiance. This fits with the codes and conventions of the genre because heavy metal as it has a hell raising theme to it so having images that make the artist look as if they are causing trouble.

Kerrang! Advertising

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Digital Traditional- Print, radio, Tv Above/ bellow the line Cross media Synergy                                   Kerrang has shifted from a weekly magazine to monthly as of 2017 Advertising on youtube is through their channel. They have got links to their social media and their website to help raise awareness of their magazine. They also have an about section that explains whet their magazine is about and what is included. They also include playlists of the type of music that their magazine is based around. The first thing that appears when you search kerrang! on google is their personal website and then its their twitter and then two magazine subscription websites. This means they are always the most popular searches when people look for them Pinned tweet is the weekly issue

Film Audiences

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Demographic Frozen 5-10 year olds Female White A-C2 Get out 13-20 Male Black B-D Frozen Budget:$150,000,000 Opening weekend USA: $243,390 24 November 2013, limited release Gross USA:4000,738,009 Cumulative Worldwide gross: $1.2 billion Film regulatory body The BBFC Films require a classification to be granted cinema or DVD release Strict requirements for each classifications Frozen was rated a PG because of the mild threat that is issued in it. One being when characters get involved in dangerous situations. It also involves an vil character being punched Get out is rated a 15 because of the violence and gore that is promoted in it. When Chris stabs and shoots and kills the family. And when they are dong the brain transplant The target demographic for Get Out is males aged  18 as they have the biggest like for it out of all the age groups. However it is evenly split between the majority of age groups and genders this proving it is a mainstream film. The ag