Amber-Jade Bernard Unit 1

1 mark= 1.5 mins 80 marks 120 mins We need to know Readership The sun and daily mail Tablets and broadsheets Content and justification 4 newspapers Listenership on radio Trends and patterns Conglomerate (disney) Ownership (bbc) Public service broadcaster independant company production techniques (get out) Demographic (frozen or call of duty or get out) Traditional advertising through online technology (social media websites) Distribution channels positive and negative media effects (Call of duty) Passive-(hypodermic needle theory) Active-David Gauntlet David gauntlet (2004) argues that the passive spectatorship model is out-dated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking psychological problems into consideration. Gauntlett argues rather for active audience theory Public service broadcasting The BBC is a good example of a PSB Remit-

Call of Duty Ownership Franchising Activision also franchises the  Call of Duty  brand to a number of different companies. Merchandise includes action figures, comic books and card games.                                                            Marketing and Distribution They use  billboards  to make fans feel more physically connected and involved on the ground with the CoD community Digital advertisement- Live streamed the game on the website,  Facebook  page,  Instagram,  twitter. On the same day, five billboards will go up in New York City, Los Angeles, London and Paris. There are unique codes hidden on the billboards for fans to find. The gamers can then piece the codes together and unlock them on a websiteWhen the codes are cracked, gamers can unlock exclusive content related to “WWII” that cannot be obtained anywhere else. QR codes which is a Combination traditional-digital advertising Reveal trailer Ex